75% of Australians believe that the govt puts corporate interests ahead of those who elected it compared with 17% who don't believe it.
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75% of Australians believe that the govt puts corporate interests ahead of those who elected it.
Putting Australia's interests before foreign interests ranks third on a long list of reasons to vote for a particular party (40% nominations).
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Putting Australia's interests before foreign interests ranks third on a long list of reasons to vote for a particular party (40% nominations).
62% of people believe that Woolworths and Coles have destroyed grocery manufacturing in Australia and now they are doing the same to farming.
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62% of people believe that Woolworths and Coles have destroyed grocery manufacturing in Australia and now they are doing the same to farming.
70% of Australians prefer water to be wholly government owned and 60% prefer electricity to be wholly govt owned.
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70% of Australians prefer water to be wholly government owned and 60% prefer electricity to be wholly govt owned.
21% believe coal seam gas will be Australia's saviour over the next decade compared with 47% who don't.
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21% believe coal seam gas will be Australia's saviour over the next decade compared with 47% who don't.
13% of Australians believe our education system is the best in the world compared with 77% who don't believe it.
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13% of Australians believe our education system is the best in the world compared with 77% who don't believe it.
52% of voters believe heavy use of mobile phones and other forms of wireless technology has been found to cause cancer in humans compared with 26% who don't.
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52% of voters believe heavy use of mobile phones and other forms of wireless technology has been found to cause cancer in humans compared with 26% who don't.
61% of people don't believe that global warming is a hoax.
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61% of people don't believe that global warming is a hoax.
35% of Australians do not believe that Wikileaks is a major force protecting our freedom and not a security threat compared with 39% who do.
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35% of Australians do not believe that Wikileaks is a major force protecting our freedom and not a security threat compared with 39% who do.
61% believe the union movement obviously contains a large number of corrupt officials.
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61% believe the union movement obviously contains a large number of corrupt officials.
46% of people believe that Big Pharma is corrupt and has far too much influence over the medical profession compared with 15% who don't.
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46% of people believe that Big Pharma is corrupt and has far too much influence over the medical profession compared with 15% who don't.
62% of people believe that most wars are started by people seeking financial gain from selling weapons or powerful countries stealing others' resources compared with 24% who do not believe this.
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62% of people believe that most wars are started by people seeking financial gain from selling weapons or powerful countries stealing others' resources compared with 24% who do not believe this.

MindMap2013 Snapshot

Would you recommend these companies?

Recommendation Rating (2013)

Paypal

+32

Ebay

+15

Apple

+15

Sony

+12

Qantas

+7

Origin Energy

-53

McDonalds

-45

Telstra

-31

Facebook

-21

Commonwealth Bank

-19

Woolworths

-18

Amazon (USA)

-1


NB: Scores based on all people who have dealt with each corporation in the last 12 months. Ratings are derived by taking the percentage of customers who say they are unlikely to recommend the corporation to a friend from those who say they are very likely to recommend it. Data from MindMap2013 survey based on more than 5000 respndents.

Results vary but some industries (regardless of brands) are held in rather poor regard while others less so. In every case there are exceptions to the rule.
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MindMap2013 Snapshot

Would you recommend these companies?

Recommendation Rating (2013)

Paypal

+32

Ebay

+15

Apple

+15

Sony

+12

Qantas

+7

Origin Energy

-53

McDonalds

-45

Telstra

-31

Facebook

-21

Commonwealth Bank

-19

Woolworths

-18

Amazon (USA)

-1


NB: Scores based on all people who have dealt with each corporation in the last 12 months. Ratings are derived by taking the percentage of customers who say they are unlikely to recommend the corporation to a friend from those who say they are very likely to recommend it. Data from MindMap2013 survey based on more than 5000 respndents.

Results vary but some industries (regardless of brands) are held in rather poor regard while others less so. In every case there are exceptions to the rule.
41% of people believe the world is heading for a massive financial collapse in the next two years compared with 32% who don't.
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41% of people believe the world is heading for a massive financial collapse in the next two years compared with 32% who don't.
37% of people believe the mainstream media is more reliable than internet bloggers compared with 43% who don't believe it.
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37% of people believe the mainstream media is more reliable than internet bloggers compared with 43% who don't believe it.
48% of people believe that all this computer technology is dumbing our kids down compared with 43% who don't.
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48% of people believe that all this computer technology is dumbing our kids down compared with 43% who don't.
46% of people believe in recent years Australia has allowed itself to become entangled in the American war machine with serious repercussions for our relationship with China. 35% don't believe it.
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46% of people believe in recent years Australia has allowed itself to become entangled in the American war machine with serious repercussions for our relationship with China. 35% don't believe it.
43% of Australians believe that there is plenty of evidence emerging that GMO foods are harmful to humans compared with 29% who do not believe this statement.
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43% of Australians believe that there is plenty of evidence emerging that GMO foods are harmful to humans compared with 29% who do not believe this statement.
This information was collected by Australian Opinion Research from a nationally representative cross section of 5360 Australians 18+ prior to the September 7, 2013 federal election.
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This information was collected by Australian Opinion Research from a nationally representative cross section of 5360 Australians 18+ prior to the September 7, 2013 federal election.

Every day we are bombarded with a never-ending stream of facts and figures – some of them important – most irrelevant. Yet we take it all in and somehow try to make sense of our rapidly changing world. It is foolish to think that this endless stream of propaganda and advertising, true life events and realty TV, praise and abuse is not going to influence the decisions we make. It does.

So Checkmate Analytics decided to log the noise that feeds into our decision making by revisiting its vast attitudinal database and creating a “mind map” on which we can identify the things in our heads which may be influencing the decisions we make about the things we buy, support and do. These things may be completely independent of the conscious reasons we give for our actions such as product benefits or service features. For example, it may be hard for the retail electricity and gas industries to appreciate the real reasons that, in spite of endless surveys on customer satisfaction, people just don’t like them. Well at least not in any of the surveys we have carried out. They are not the only ones but simply an example of what is going on. We know why and the answer can be found in our mind map.

This is not unusual any more. It is the 21st century and things are different. But all organisations whether corporations, Not for Profits or NGO’s must today recognise that their basic business model is no longer enough. Actions need also to be tested against three other important strategic pillars i.e. the social impact their decisions have, the political landscape in which they are operating and the media itself e.g. how it is likely to portray those decisions?


Business Paradigm