Introducing Outcomes Theory

We live in a time when we can no longer rely on 20th century strategies to solve 21st century problems.

What is Outcomes Theory?

Outcomes Theory supercharges your ability to negotiate to achieve your most important goals whether personal, political, economic, business or social. More ...

Imagine if you could enter any negotiation, any meeting or conference knowing exactly how much support existed for each of the propositions advanced by the various participants.

Group Of Business People Having Board Meeting Around Glass Table.
  • How much more confident would you feel about your proposal?
  • How much more persuasive would you be?
  • How much more compelling are your arguments likely to be?
  • How much more difficult for others to challenge you?
  • How much more effectively could you negotiate and align with those with whom you share ground?
  • What impression would you leave with your colleagues?
  • How much more likely are you to get an outcome which delivers?

By using Outcomes Theory and the resulting Outcomes Matrix, all business, economic, social or political platforms can be quantified and qualified in terms of their level of appeal to stakeholders and the community as well as their likely success before the debate or negotiation has even begun. More...


This is not the 20th century and nothing seems to follow the 20th century playbook.

In order to respond effectively to those opposed to your vision or strategic plans, it is critical that you know what you are up against and the relative strength of your starting position viz that of other interests.


Armed with knowledge of the likely level of support for each of the possible scenario outcomes including your chosen program, you can proceed knowing that you understand where all of the all major stakeholders as well as the community stand in relation to your position.

Beautiful young woman gestures while asking a mayoral candidate a question during a town hall meeting. She is speaking into a microphone. A diverse group of men, woman and children are also in the audience.

How does Outcomes Theory work?

You can read our background paper on the thinking behind the “humanity friendly” outcomes approach as opposed to the more cynical stratagems of behavioural or “nudge” economics here. In brief...

Imagine you take a train journey to somewhere that you are interested in going and the conductor asks you where you would like to get off. You tell him where you most prefer to alight but the train continues past your desired stop. How many stops further along the route do you travel before you demand that the conductor let you off and at what point do you push the emergency stop button (i.e. the Brexit, Trump, Marine Le Pen or Pauline Hanson effect)?

"The Nudge"

In contrast, the ‘nudge’ approach might suggest to travellers that they are going somewhere they want to go only to discover in the course of the journey they are heading in the opposite direction to that which they were led to believe. Get ready for the pushback or worse blowback or worse still … revolution.

Passive acceptance of the voice of authority is no longer a given and deception is working less and less. Little by little stakeholders of all types are recognising that their voice counts if it is loud and clear.

How does Outcomes Theory work in practice?

Outcomes Theory recognises the changes that are taking place in our world and seeks to bring stakeholders along on the journey to better products, better services, a cleaner environment and honest politics. In short, toward a better, safer world. More

Testing the Options

To test the potential appeal of a range of outcomes we need to build a set of carefully constructed scenarios, each consisting of a number of key elements which define that scenario. Each scenario will differ in flavour and intensity across the range of possible options available to the stakeholders from far left to far right in the relation to your vision, business goals or social or political aspirations. More

The Outcomes Research Process

  • Identify the various stakeholder segments
  • Review existing published material on industry and survey data
  • Undertake qualitative research with various stakeholder groups and community
  • Construct a quantitative survey questionnaire to reflect the various points of view and expectations with designated stakeholder segments from customers to suppliers and other groups
  • Test the level of appeal of those various scenarios
  • Analyse results and build the Outcomes Matrix
  • Report back

Businesspeople listening to presentation in office building

Tell me more

Here is how you might see the results of outcomes research.
Call us to see how Outcomes Theory can work in your business, profession or project.